WSJ Print Terms and Conditions
GENERAL RATE POLICY
Contract and Copy Regulations
All rates are subject to change. The publisher will not be bound by any conditions, printed or otherwise, ap-pearing on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card, or any amendment hereof.
Contract advertisers are those who (i) have placed a yearly order by The Wall Street Journal Advertising Order Form or recognized advertising agency contract, accepted by the publisher and (ii) insert and pay for space in accordance with one of the revenue or frequency rates specified in the current rate card. All other advertisers are non-contract advertisers.
To earn revenue or frequency rates, a signed contract or order must be received and accepted by the publisher within six months of first insertion and advertising must be inserted within one year from the effective date of such contract or order.
If an advertising contract or order is exceeded or not fulfilled in any edition, the rate charged will be adjusted within 90 days after the termination of the contract period to the rate earned in that edition/region. Nonpay-ment of invoices may result in the termination of an advertising contract and a corresponding adjustment in the rate(s) charged.
The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease further publication of any advert ising.
Only publication of an advertisement shall constitute acceptance of the advertiser’s order. The publisher shall in no event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is published, any charges therefor received by the publisher shall be refunded.
Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but the publisher reserves the right to hold the agency and the advertiser jointly and severally liable for all such payments.
The publisher reserves the right to revise, on notice of 30 days, any rates, terms and conditions of this rate card applicable to contract advertisers. Revisions affecting non-contract advertising may be made without notice. All advertisements are accepted for publication entirely upon the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof.
It is understood that, in consideration of the publication of advertising, the advertiser and/or agency will fully hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by the publisher, arising directly or indirectly from the publication of any advertisement (including, but not limited to, claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising out of any matter or thing contained in any advertisement.
The advertiser/agency acknowledges and agrees that any advertisement submitted may be included in an electronic database of published pages.
Advertisers and agencies accept responsibility for communicating any restrictions on advertising content that prohibit the use of material beyond the ordered area of coverage or on future unordered dates for layout purposes. Advertisers and agencies further agree to indemnify Dow Jones against any claims, including without limitation copyright claims, arising from such prohibited use should the advertiser fail to disclose such restriction.
Advertiser authorizes its advertisements to be included in the U.S. edition when it is reprinted for regional distribution outside of the U.S.
Statement of Liability: Except as set forth in this paragraph, The Wall Street Journal will not have any liability to Advertiser or any third party for its failure, for any reason, to deliver free-standing inserts. The Wall Street Journal sole and exclusive liability for any such failure shall be limited to the actual cost incurred by Advertiser in printing and delivering to The Wall Street Journal the specified number of FSI’s that were not delivered. In addition, The Wall Street Journal will have no liability for the loss, for any reason, of free standing inserts provided to it, other than being liable for the cost of reprinting any such FSI’s that have been so lost. Anything to the contrary herein notwithstanding, in no event shall The Wall Street Journal’s liability to Advertiser or any other party hereunder exceed the amount previously paid to the The Wall Street Journal by Advertiser pursuant hereto. The Wall Street Journal shall not, under any circumstances, be responsible for any indirect or consequential damages, including, without limitation, loss of profits, business interruption, loss of goodwill or punitive damages, regardless of cause.
Commission and Payment Terms
Advertising agencies recognized by the publisher receive a commission of 15% of gross. If advertiser/agency is credit-approved, advertiser/agency agrees to remit payment for advertising in accordance with the terms and conditions stated on the invoice.
Agency discount applies to color charges. No other commissions or discounts apply.
Credit Terms
Payments for all advertising run on credit will be invoiced weekly or monthly (as mutually agreed) for ads run during that period, and invoices shall be payable within 30 days after the date thereof, unless otherwise mutually agreed in writing by the parties. Credit may be suspended without advance notice for accounts with delinquent balances.