WSJ. Insights

WSJ. Insights

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Renowned for its world-class research and analysis, The Wall Street Journal's WSJ. Insights team provides in-depth and custom proprietary studies, from Corporate and Brand Perceptions to Mutual Funds & ETF's, for leading marketers across the globe.

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The Power of The Wall Street Journal: BAV Research Report

The Wall Street Journal partnered with BAV Consulting, a division of WPP, to understand the power of The Wall Street Journal brand.

Brand Asset Valuator (BAV) is the longest running study of brands in the U.S., measuring 3,500 over a robust panel of 16,000 consumers. BAV evaluates a comprehensive set of brand attributes, most notably brand strength and brand stature.

This third-party research confirms that The Wall Street Journal evokes a sense of trust, quality and leadership among readers. For all 10 categories evaluated, the study proves that advertising in The Wall Street Journal drives brand lift, usage and preference among readers versus non-readers. 

Mutual Funds and ETFs Report:  Investors and Financial Advisors

Querying investors and financial advisors, The Wall Street Journal has executed a comprehensive study of the mutual fund and ETF market to understand the influencers behind a fund investment.  

The investors and financial advisors were asked about the mix of asset classes in their portfolios, knowledge and use of ETFs, as well as their familiarity and perception of more than 60 mutual fund companies.

Brand Perceptions: Luxury

Brand Perceptions: Luxury is a proprietary study aimed at uncovering current consumer behaviors, attitudes and brand preferences of fine watch and jewelry.  

The 2014 study examined brand familiarity and perceptions of 46 luxury watch and jewelry brands, as well as purchase triggers and key characteristics of a fine watch.

For custom information on your brand, please contact your Wall Street Journal sales representative.  

Corporate Perceptions

For 17 years, WSJ. Insights has conducted this annual survey of key attributes for over 500 primarily publicly traded companies. In 2014, over 550 companies across 42 industries were measured in the U.S. and 50 companies across 15 industries in Europe and Asia.   

To see if your company was measured and to receive the complete data, please reach out to your Wall Street Journal sales representative or email

Technology Decision Maker Study

Digital transformations are occurring at a rapid pace within today’s businesses. Organizations large and small are using technology as a strategic component and competitive advantage.

WSJ. Insights conducted a comprehensive study and examined where technology decisions live within U.S. businesses today. The report delved into the attitudes and opinions of business leaders on technology as a strategic driver, while it also explored technology priorities for 2015 and their projected change from the previous year. Additionally, 49 technology brands were measured across six categories on key attributes. 

To see if your company was measured and to receive the complete data, please reach out to your Wall Street Journal sales representative or email

Upcoming Proprietary Studies*

May 2015

Brand Perceptions: Auto

July 2015

Brand Perceptions: Travel

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