WSJ. Insights

WSJ. Insights

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Renowned for its world-class research and analysis, The Wall Street Journal's WSJ. Insights team provides in-depth and custom proprietary studies, from Corporate and Brand Perceptions to Mutual Funds & ETF's, for leading marketers across the globe.

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The Power of The Wall Street Journal: BAV Research Report

The Wall Street Journal partnered with BAV Consulting, a division of WPP, to understand the power of The Wall Street Journal brand.

Brand Asset Valuator (BAV) is the longest running study of brands in the U.S., measuring 3,500 over a robust panel of 16,000 consumers. BAV evaluates a comprehensive set of brand attributes, most notably brand strength and brand stature.

This third-party research confirms that The Wall Street Journal evokes a sense of trust, quality and leadership among readers. For all 10 categories evaluated, the study proves that advertising in The Wall Street Journal drives brand lift, usage and preference among readers versus non-readers.

Upcoming Proprietary Studies*

November 2014

Mutual Funds & ETFs (Investor & Financial Advisors)

January 2015

Corporate Perceptions
Brand Perceptions: Luxury

February 2015


March 2015

Brand Perceptions: Travel

May 2015

Brand Perceptions: Auto

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