WSJ. Insights
 

WSJ. Insights

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Renowned for its world-class research and analysis, The Wall Street Journal's WSJ. Insights team provides in-depth and custom proprietary studies, from Corporate and Brand Perceptions to Mutual Funds & ETF's, for leading marketers across the globe.

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Mutual Funds and ETFs Proprietary Study - July 2016

With more than 9,500 mutual funds and more than 4,000 ETF funds in the U.S., understanding the affluent investor mindset is more important than ever.

WSJ. Insights biennial proprietary study of WSH readers explores their current mutual fund & ETF investment strategies, attitudes and brand perceptions of 48 mutual fund & ETF providers.

Further, we examine the data among generations, Millennials, Gen X and Baby Boomers, as well as DIY investors vs. those that use a financial adviser.

Technology Thought Leadership Series - June 2016

Transformational change is increasingly becoming the new norm for businesses. Digital innovations are forcing companies to rethink their customer experience and redefine their business models and processes.

This comprehensive study of more than 1,600 global C-suite leaders and executives examines how well-prepared companies are for the digital economy, their technology priorities and spend for the year ahead. Additionally, this study uncovers the discovery process with new vendors and evaluates the perceptions of nearly 100 global technology brands on key metrics: familiarity and innovation.

Wealth Management

Today, people are becoming substantially wealthier. However, with the unpredictable market conditions and the most recent worldwide market turmoil, it is essential for wealth managers to deeply understand affluent investors' financial priorities and the key drivers influencing their financial decisions.

WSJ. Insights conducted a global study among nearly 5,000 high-net-worth individuals (with $500K or more in household investments) to better understand their attitudes toward money, their financial priorities, types of assets owned, as well as their relationship with financial institutions and financial advisors. Additionally, the report delved into affluent investors' perceptions of 70+ wealth management firms, private banks and online brokers - exploring brand familiarity, reputation and current use.

For custom information on your brand, please contact your Wall Street Journal sales representative.

Brand Perceptions: Travel

Whether it’s jet setting to Silicon Valley for a venture capital meeting or taking a cruise through the Greek islands, today’s global citizens have more choices available when deciding on travel brands. Business travelers have different wants and needs than leisure travelers, so understanding consumers’ latent needs is imperative for travel brands.

WSJ. Insights executed a robust study exploring consumers’ travel perceptions and identifying key factors affecting choice of airlines and hotels along with their relative importance when traveling for business or leisure. The report also examined over 90 brands–including domestic and international airlines, large, luxury and mid-scaled hotels, cruises, and private aviation operators–on two fundamental dimensions: brand familiarity and reputation.

For custom information on your brand, please contact your Wall Street Journal sales representative.

Brand Perceptions: Auto

Trends influencing the automotive industry, including technological advances, shared economy, digital influence, as well as a shift in purchasing behaviors, particularly among millennials, are having measurable impacts.

WSJ. Insights conducted a study with the goal of uncovering auto brand perceptions, along with the motivations, purchase triggers, and features that influence behavior when deciding to purchase a new vehicle. The report evaluated 38 automotive brands on three key dimensions: brand familiarity, desirability and value for money.

For custom information on your brand, please contact your Wall Street Journal sales representative.

Corporate Perceptions

For 18 years, WSJ. Insights has conducted this annual survey of key attributes (Familiarity, Reputation, Investment Potential and Would Recommend) for primarily publicly traded companies.

In our 2015 study, more than 200 companies across 18 industries were measured among both Wall Street Journal readers and demographically alike non-readers. With trending available from our 2014 study, we can share an interesting view of the changing perceptions of key executives towards important companies.

To see if your company was measured and to receive a customized presentation and your results, please reach out to your Wall Street Journal sales representative.

Brand Perceptions: Luxury

Brand Perceptions: Luxury is a proprietary study aimed at uncovering current consumer behaviors, attitudes and brand preferences of fine watch and jewelry.  

The 2014 study examined brand familiarity and perceptions of 46 luxury watch and jewelry brands, as well as purchase triggers and key characteristics of a fine watch.

For custom information on your brand, please contact your Wall Street Journal sales representative.  

The Power of The Wall Street Journal: BAV Research Report

The Wall Street Journal partnered with BAV Consulting, a division of WPP, to understand the power of The Wall Street Journal brand.

Brand Asset Valuator (BAV) is the longest running study of brands in the U.S., measuring 3,500 over a robust panel of 16,000 consumers. BAV evaluates a comprehensive set of brand attributes, most notably brand strength and brand stature.

This third-party research confirms that The Wall Street Journal evokes a sense of trust, quality and leadership among readers. For all 10 categories evaluated, the study proves that advertising in The Wall Street Journal drives brand lift, usage and preference among readers versus non-readers. 

Upcoming Proprietary Studies*

Fall 2016

Luxury Real Estate

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