WSJ. Custom Studios

WSJ. Custom Studios

WSJ. Custom Studios, the content marketing division within The Wall Street Journal's advertising department, crafts stories that engage consumers and elevate the conversation for brands. Its global team of award-winning editors, designers and interactive developers are all held to the high standards for which The Wall Street Journal is known, resulting in highly original and credible content that resonates with the client's target audience.

Capabilities Heading Icon

WSJ. Custom Studios offers a comprehensive suite of white label, co-branded and licensed content solutions that can be shared across The Wall Street Journal's powerful platform or through brand channels.

  • Custom Studio Slider1 - magazines
  • Custom Studio Slider2 - custom-research
  • Custom Studio Slider3 - content-hubs
  • Custom Studio Slider4 - infographics
  • Custom Studio Slider5 - special-features
  • Custom Studio Slider6 - custom-apps

Magazines, Articles and Newsletters

WSJ. Custom Studios has the editorial expertise to create single thought-leadership pieces or calendared issues across a full range of categories. Print and digital options are available on and off-platform.


Custom Research and White Papers

WSJ. Custom Studios conducts custom research studies in partnership with the WSJ. Insights team, providing clients in-depth information and analysis that can be used to reinforce brand messaging or help solidify a thought leadership position. Surveys may be deployed globally or targeted by location, industry, company size, job function and responsibility.


Content Hubs

Custom content hubs allow users to engage with curated content, such as articles, slideshows, infographics and video, in an environment tailored to the client’s needs. WSJ. Custom Studios hubs utilize responsive design for a seamless experience across desktop, tablet and mobile devices.
View Content Hub on
View Content Hub on Client Platform


Native Advertising

Utilizing the power of The Wall Street Journal platform, WSJ. Custom Studios can help advertisers reach key audience targets by positioning brands in some of the most coveted real estate on through its Narratives and WSJ. Post native advertising solutions.



From simple articulations to deeply interactive designs, WSJ. Custom Studios creates infographics for brands as a powerful way to communicate to their audiences. Visualization of data points, information or trends can be created from client-supplied content or WSJ. Custom Studios research.
View Interactive Infographic


Campaign Measurement and Optimization

All custom content campaigns are assigned a dedicated performance manager who works in partnership with the WSJ. Custom Studios team to ensure each campaign strongly delivers.



From events to webinars, video chats to interviews, and sizzle reels to documentary style series, dedicated in-house producers help bring branded stories to life through custom videos.
View Sample Video Projects


Custom Events

WSJ. Custom Studios offers a full suite of production capabilities for individual or multi-day events.


Special Advertising Features

Custom integration opportunities within The Wall Street Journal editorial environment allow advertisers to align with topics relevant to their business.


Ad Production

Conceptualization, design, branding and execution of custom print and digital ads from WSJ. Custom Studios’ talented team of writers, designers and developers.


Custom Apps

Development of mobile apps to run on iOS, Android or HTML5-compliant devices.


Translation Services

Multiple language translation capabilities with distribution opportunities across 70+ Wall Street Journal products outside the U.S.

Awards Heading Icon

Apex Awards

A competition for publishers, editors, writers and designers who create print, web, electronic and social media.
2013 | 2012 | 2011 | 2010 | 2009


Astrid Awards

The international competition honoring outstanding achievement in design communications.
2014 | 2013 | 2012 | 2011 | 2010 | 2009


The Communicator Awards

The leading international awards program recognizing big ideas in marketing and communications.
2013 | 2012 | 2011 | 2010 | 2009


Content Marketing Awards

A leading annual awards program honoring superior corporate communications, recognizing excellence in all aspects of content creation.
2013 | 2012 | 2011 | 2010 | 2009


Folio Awards – Eddies & Ozzies

The Eddies, recognizing editorial excellence, and the Ozzies, recognizing excellence in magazine design, are a prestigious designation bestowed to only the best editorial and creative teams.



The Media Awards

The Media Awards celebrate the very best work, businesses and brands in the media business while acknowledging the people that bring the most outstanding media ideas in press, digital, outdoor, TV and radio to life.


MFEA Star Awards

The Mutual Fund Education Alliance awards program was designed to honor the fund industry for its extraordinary efforts to communicate with and market to investors in ways that support shareholders and their investment goals.
2013 | 2012 | 2011 | 2010 | 2009


Pearl Awards

The Custom Publishing Council celebrates excellence in custom content, across print, digital and multi-media platforms.
2013 | 2011 | 2009


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