Study	Description/Applications
The Scarborough Report (Scarborough Research Corp.)	Provides demographics, local media and product use, automotive, travel, healthcare and financial profiles for adults in the 75 largest U.S. markets.
DMA/MSA Circulation Report (The Wall Street Journal)	Segments WSJ circulation into 361 MSAs and 210 DMAs, based on the March ABC publisher's statement. Emphasizes The Journal's penetration in these local markets.