Ad Expenditure Tracking
| Study | Description/Applications |
| MagAdvisor (Competitive Media Reporting/TNS Media Intelligence) |
Tracks ad pages/revenue data for 340+ magazines, 2 national newspapers and 4 national newspaper supplements. Details where marketers are allocating print media budgets. Reports overall spending and share of market by class, subclass, parent company, subsidiary and brand level. |
| AdSpender (Competitive Media Reporting/TNS Media Intelligence) |
Reports overall spending, by month for 13 media types at the class, subclass, parent company, subsidiary and brand level. |
| AdTelligence (Competitive Media Reporting/TNS Media Intelligence) |
Tracks advertising in The New York Times. |
| Show.Tel (Competitive Media Reporting/TNS Media Intelligence) |
Tracks advertising by television program on broadcast and cable networks and in national syndication. Reports dollars by show or show-type, for class, parent company, brand, length of spot and agency of record. |
Revised on: 2009-01-23
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