Printed from http://www.wsjmediakit.com/magazine/press/
Press
PRESS 2008
Sept - Dec 08
Sept - Dec 08
DECEMBER
MIN Online
"Samir Husni tells min that the poor economy did not discourage magazine entrepreneurs....The Wall Street Journal spun off WSJ., fitting WSJ.'s upscale demographics. As we reported last week, the 52 ad pages in December 5's second WSJ. were just five fewer than in the September 5 launch."
"Samir Husni tells min that the poor economy did not discourage magazine entrepreneurs....The Wall Street Journal spun off WSJ., fitting WSJ.'s upscale demographics. As we reported last week, the 52 ad pages in December 5's second WSJ. were just five fewer than in the September 5 launch."
NOVEMBER
Bloomberg.com
Owner Rupert Murdoch's expansion of general news coverage and a new lifestyle magazine are starting to attract wealthy consumers..."They certainly have become a significant part of the advertising mix for luxury brands where they were not before," said Pedraza, whose New York research group tracks the market for most expensive lines of consumer goods and services." "They're definitely stealing advertising dollars."
Owner Rupert Murdoch's expansion of general news coverage and a new lifestyle magazine are starting to attract wealthy consumers..."They certainly have become a significant part of the advertising mix for luxury brands where they were not before," said Pedraza, whose New York research group tracks the market for most expensive lines of consumer goods and services." "They're definitely stealing advertising dollars."
OCTOBER
Telegraph.co.UK
"If you wanted to judge the optimism of luxury consumers this week, you couldn't have done much better than attend Thursday night's London Launch party of The Wall Street Journal's new magazine, WSJ., dripping with adverts for brands such as Chanel, Dior, Armani."
"If you wanted to judge the optimism of luxury consumers this week, you couldn't have done much better than attend Thursday night's London Launch party of The Wall Street Journal's new magazine, WSJ., dripping with adverts for brands such as Chanel, Dior, Armani."
MediaWeek
"We went out with a 104-page magazine with 19 advertisers new to the Journal franchise," says Asmodeo-Giglio. "In this market what we were able to accomplish-it's a tribute to the power of the Journal franchise."
"We went out with a 104-page magazine with 19 advertisers new to the Journal franchise," says Asmodeo-Giglio. "In this market what we were able to accomplish-it's a tribute to the power of the Journal franchise."
MIN Online - 2008 ANNUAL AWARDS
On Monday, November 10, WSJ. magazine celebrated the selection of Vice President, Publsiher Ellen Asmodeo-Giglio as one of min magazines's "21 most intriguring people" and WSJ. magazine as one of 2008's hottest launches. This year's magazine industiry honorees were chosen by min editors for their imagination commitment and strategic vision.
On Monday, November 10, WSJ. magazine celebrated the selection of Vice President, Publsiher Ellen Asmodeo-Giglio as one of min magazines's "21 most intriguring people" and WSJ. magazine as one of 2008's hottest launches. This year's magazine industiry honorees were chosen by min editors for their imagination commitment and strategic vision.
SEPTEMBER
Italia Oggi (Milan)
"In spite of everything, the luxury market continues to offer prospects for growth, particularly at the high end" the WSJ. publisher confirms, adding "In any case, the evolution of of the economic situation gives an edge to strong brands in the sector," an assertion reinforced by the presence of both the publisher and the editor in Milan during Fashion Week.
"In spite of everything, the luxury market continues to offer prospects for growth, particularly at the high end" the WSJ. publisher confirms, adding "In any case, the evolution of of the economic situation gives an edge to strong brands in the sector," an assertion reinforced by the presence of both the publisher and the editor in Milan during Fashion Week.
The New York Times
"The first issue of WSJ. has 51 advertisers, mostly…high-end makers of clothes, handbags and other accessories, with brand names like Hermès, Audemars Piguet and Dior. The Journal starts with a major advantage in that it can offer advertisers the wealthiest readership of any American newspaper. Tina Gaudoin, Editor in Chief of WSJ., said her magazine was less about how to spend it and more about 'how to live it.'"
"The first issue of WSJ. has 51 advertisers, mostly…high-end makers of clothes, handbags and other accessories, with brand names like Hermès, Audemars Piguet and Dior. The Journal starts with a major advantage in that it can offer advertisers the wealthiest readership of any American newspaper. Tina Gaudoin, Editor in Chief of WSJ., said her magazine was less about how to spend it and more about 'how to live it.'"
CNBC
"The Wall Street Journal unveiled a new magazine celebrating the life of luxury. The publication is called WSJ."
"The Wall Street Journal unveiled a new magazine celebrating the life of luxury. The publication is called WSJ."
BusinessWeek.com
"WSJ. has already won notice for one article in its first issue…a piece that details the running regimen of the formerly obscure Alaska Governor Sarah Palin."
"WSJ. has already won notice for one article in its first issue…a piece that details the running regimen of the formerly obscure Alaska Governor Sarah Palin."
MrMagazine.com (Samir Husni, "Mr. Magazine")
"Elegant, upscale and aimed at 'the cream of the crop' of Wall Street Journal readers, WSJ. offers a European look and feel...WSJ. is [a] welcomed new magazine bucking the trend... WSJ. is, to me, the new standard in luxury magazines…even after only one issue."
"Elegant, upscale and aimed at 'the cream of the crop' of Wall Street Journal readers, WSJ. offers a European look and feel...WSJ. is [a] welcomed new magazine bucking the trend... WSJ. is, to me, the new standard in luxury magazines…even after only one issue."
MediaLife
"WSJ. will arrive on the doorsteps of Wall Street Journal subscribers in the U.S., and in Europe and Asia, its pages brimming with advice on how to live the good life and ads for luxury goods of the sort that life calls for."
"WSJ. will arrive on the doorsteps of Wall Street Journal subscribers in the U.S., and in Europe and Asia, its pages brimming with advice on how to live the good life and ads for luxury goods of the sort that life calls for."
Wired.com
"WSJ…trades on the reputation of The Wall Street Journal and is getting investment from aspirational brands…As a bonus, The Wall Street Journal boasts the wealthiest readership of any American newspaper."
"WSJ…trades on the reputation of The Wall Street Journal and is getting investment from aspirational brands…As a bonus, The Wall Street Journal boasts the wealthiest readership of any American newspaper."
The Observer
"The first thing many readers will notice about WSJ., apart from the arresting cover image, is the…advertising. The list of luxury brands who have advertised in the first issue reads like the guest list for New York Fashion Week: Christian Dior, Chanel, Ermenegildo Zegna, Louis Vuitton, Armani, and Dolce & Gabbana, to name but a few."
"The first thing many readers will notice about WSJ., apart from the arresting cover image, is the…advertising. The list of luxury brands who have advertised in the first issue reads like the guest list for New York Fashion Week: Christian Dior, Chanel, Ermenegildo Zegna, Louis Vuitton, Armani, and Dolce & Gabbana, to name but a few."
Marketing Magazine (Asia)
"The Wall Street Journal's push into the luxury publishing sector looks to have paid off, with 51 advertisers signing up to the first issue of WSJ. magazine."
"The Wall Street Journal's push into the luxury publishing sector looks to have paid off, with 51 advertisers signing up to the first issue of WSJ. magazine."
Marketing Daily (Singapore)
"'We have enjoyed a long-standing and important relationship with The Wall Street Journal and its readers, who are avid travelers and our guests. We are excited about WSJ…This is a new opportunity to engage with these exceptional readers in a more powerful way,' Susan Helstab, senior vice president of marketing for Four Seasons Hotels and Resorts, said."
"'We have enjoyed a long-standing and important relationship with The Wall Street Journal and its readers, who are avid travelers and our guests. We are excited about WSJ…This is a new opportunity to engage with these exceptional readers in a more powerful way,' Susan Helstab, senior vice president of marketing for Four Seasons Hotels and Resorts, said."