THE WALL STREET JOURNAL MEDIA KIT

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Lifestyle

WSJDN: Lifestyle
Luxury Residences:
87% of users own their main residence with an average value of $822,400
20% own a seasonal/weekend residence with an average value of $784,100
Household Purchases, Past 12 months:
90% purchased Home Furnishings, average expenditures amounted to $2,929
88% purchased Home Improvement goods, average expenditures amounted to $3,003
86% purchased Household/Kitchen appliances, average expenditures amounted to $1,521
Apparel, Fine Jewelry & Watches Purchases, Past 12 Months:
95% purchased Men's apparel
88% purchased Women's apparel
59% purchased Fine Jewelry
45% purchased Watches
Travel, Past 12 Months:
87% traveled domestically for a vacation/personal trip
11 average number of nights spent in a domestic hotel while on a vacation/personal trip
85% traveled internationally for vacation/personal reasons
12 average number of nights spent in an international hotel while on a vacation/personal trip
81% make the majority of healthcare decisions for their family

‡ 2007 WSJ Digital Subscriber/User Study.

Revised on: 2009-06-01

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