THE WALL STREET JOURNAL MEDIA KIT

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Audience
Print
  • 1.7 million subscribers
  • 3 million affluent readers
Age
  • 44% of subscribers are between the ages of 25 and 54
Education
  • College graduate or more: Nearly nine in 10 (87%) subscribers hold a college degree or more
  • Postgraduate study/degree: 58%
Income
Median Household Income $162,800
Median Individual Employment Income $129,000
Individual Employment Income less than $100,000 38%
Individual Employment Income $100,000-$199,999 34%
Individual Employment Income $200,000+ 29%

Management
Top management 54%
Middle management/professionals 40%
In Financial occupation 24%
36% of Journal subscribers plan on taking a continuing education program in the next year

Company Size
Small businesses (fewer than 100 employees) 46%
Midsize businesses (100 to 999) 17%
Large businesses (1,000+) 38%
Work for a Fortune 500 company 21%

Reach Prime Prospects Exclusively in The Journal
  • 91% of business elite readers of the Journal have 5+ years experience in executive/senior management
  • 41% of business elite readers believe that attracting and keeping top talent is one of three major challenges facing American companies today
  • 44% of business elite readers believe that their career is their top priority

Online@WSJ.com
WSJ.com Connects you with highly qualified job seekers:
  • 30% of users (2.7 million users) have conducted online job searches in the past month.
  • 18% of users (1.6 million users) are looking to change jobs in the next 12 months.
  • 11% of users (1 million users) have changed jobs in the past 12 months.
  • Over 700,000 monthly visitors to WSJ.com/Careers
    • Over 1.7 million monthly page views
    • Over 320,000 job searches
Sources: 2007 Wall Street Journal Subscriber Study; March 2009 ABC Publisher's Statement; 2009 Mendelsohn Affluent Head of Household Survey, Household Income $100K; 2008-2009 BE; USA Study, Ipsos Mendelsohn; Nielsen Online, @plan, Fall 2009, Internal Records, Omniture, August, 2009

Revised on: 2009-09-25

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