The Wall Street Journal : Vertical Markets : General Classified/Mart : Audience

Vertical Markets > General Classified/Mart > Audience

Audience

65% of Journal subscribers recalled reading products/services advertised in The Mart.

Source: November 2008, Sam Study, Beta Research

Affluent	WSJ	WSJ Europe	WSJ Asia
Average Household Income	$253,100	$347,000	$301,000
Average Household Net Worth	$2,489,000	$2,982,000	$2,422,000
Involved	WSJ	WSJ Europe	WSJ Asia
Average time spent reading*	65 min	42 min	50 min
Taken action as a result of Journal advertising	72.2%	52.2%	69.3%
* per weekday issue

Where Opportunities Find an Audience

The Wall Street Journal reaches nearly half of all Small Business senior executives (manager title or higher)
The Journal reaches more of these readers than any other media (including newspapers, magazines or television programs) measured, and 70% more small business senior executives than the next ranked media — MORE than Business Week, Forbes and Fortune COMBINED!
In the past 12 months, these Journal small business readers account for $442.7 billion in business expenditures, more than one out of every 2 dollars (53%) spent by U.S. small businesses
They have spent nearly $25 billion on accounting services, $17 billion on travel, $15 billion on freight, shipping & package/mail services and almost $13 billion on PCs

Online@WSJ.com

Reach 19.5 million visitors each month, including over 1 million paid online subscribers.

Sources: 2007 Wall Street Journal Subscriber Study; 2007 Wall Street Journal Europe Subscriber Study; 2007 Wall Street Journal Asia Subscriber Study; 2008-2009 Purchase Influence in American Business Study, Erdos & Morgan; November 2008 Sam Study, Beta Research; Internal Records, Omniture, May 2009

Revised on: 2009-07-20